The assignment: the introduction of the next generation Accord, Honda's most important model-improved in every way save for its somewhat conservative exterior styling.

"So this is what we had on our hands: a stunning model clad in dated clothes. You really did have to drive this car to appreciate it-an automotive bromide if there ever was one and one we'd never had to contend with in the past. But the creative team took that shop-worn proposition and turned it into a riveting work of art."

--pg. 283