Client: Honda

The assignment: take advantage of love letters received by Honda from happy CRX owners.

"...a young woman named Rhonda Fuller raved about the mileage she was getting, so much so that now she could afford to go home more often to visit her parents, who lived in a rural town named Fonda a hundred miles away [from her job in Ames, Iowa].

Rhonda. Honda. Fonda. The commercial could've written itself.

Instead, I asked the creative team to apply some topspin. What they came up with was as American as corn-on-the-cob and apple pie.

...an endearing spot for a neat little car...more significant though was its underlying message firmly planting the Honda flag in the heartland of America."

--pg. 231