You Ain't Seen Nothing Yet
Client: Honda

The assignment: the announcement of Honda's auto manufacturing plant in America, the first Japanese company to make that commitment.

"It was dead of winter in Ohio. The factory still a construction site unsuitable for filming. And we all thought panning a camera across architectural renderings would appear distant and flat.

What we came up with was absolutely nothing…an empty screen was what one saw for the first 27 seconds. To make sense of all this nothingness, Burgess Meredith, in his whimsical way, teased out the words."

--pg. 211