Larry Postaer is renowned for communicating with a single word where most use a sentence. And a sentence where most use a paragraph. He is the consummate champion of the idea and of the written word.
Thirty years ago, Larry was asked to join Gerry Rubin in Needham Harper's Los Angeles office. This partnership with Rubin ultimately led to the founding of an independent RPA in 1986.
During his more than two-decade tenure as director of creative services at RPA, he oversaw Honda and Acura automobiles, ampm convenience stores, ARCO gas, La-Z-Boy, Blue Cross, Bugle Boy, Lands' End, Pioneer Electronics, American Century and the L.A. Kings.
In 1990, the Western States Advertising Agencies Association named Postaer and Rubin as their Leaders of the Year. The two were awarded the first-ever Lifetime of Leadership Award from the Los Angeles Advertising Agencies Association in 2003.
Before RPA, Postaer led the creative department at Needham/Los Angeles, guiding the California Lottery, Gallo wine, Crocker Bank, KABC Radio, the Disney Channel, Disney stores and Kubota tractor accounts.
The roots of Postaer's career, and life, are in Chicago. There he spent five years at Needham, Harper & Steers as SVP, Group Creative Director for McDonald's, Wrigley, State Farm and Anheuser-Busch (Busch beer and what eventually became Bud Light). His ad agency career began in 1962 at Stern, Walters & Simmons, where he was hired as a copywriter and promoted to creative director two years later.
Postaer is a graduate of the University of Missouri School of Journalism. In 2010, he received the Missouri School of Journalism Medal for Distinguished Service.